The main typography of this poster is white and so stands out from the rest of the poster because of the stark colour. The font is made up of mixed lower case and upper case letters looks like it was hand written by a child which informs the audience that the film is about a child and so is scary as children starring as antagonists in horror films is a frightening concept. This font juxtaposes with the rest of the text on the poster which is in all capitals and written in a basic, clean font. This contrast again draws more attention to the title and also emphasises that there is something wrong with the main character.
The title is typed in all capitals and is black in colour, standing out against the stark white background and following the monochromatic colour scheme of the poster. The text has been manipulated so there appear to be scratch marks running through the title, reinforcing the horror genre as the scratch marks have connotations of violence and mystery.
The title is orange in colour and contrasts with the dark greys and blues in the background, so it attracts the audience's attention straight away. The text is in all capitals and has been edited to look as if the letters have been trampled on and parts have been rubbed away, informing the audience that physical violence is a central part of the plot and so meets audience expectations of the horror genre.
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